We identify, curate, and share great products, content, hacks, activities, experiences, and services. We combine top quality research, hands on experience, and the best value to curate our guides for conscious shopping and living. We provide buy links based on the lowest cost available taking into account price, shipping costs, and quality of distributor. Think of us as an unbiased shopping and living resource: for value, for gifts, for cool shit, for living functionally, for fun living, for empowered living, for living healthy, for living for a long time but also for a good time, for living well.